Cory Kemp
Cory Kemp is the founder and editor of Dental Heroes. He's passionate about sharing dental marketing and practice management strategies and tactics with dentists and other dental professionals to help boost their practice's bottom line. Follow me on Google+
Reader Comments
Emily @DenTek October 8th
I agree with all but #4. I love reading the tweets that tell me about who the dentist or hygienist is and what they do outside the office. There are boundaries, obviously, but tweeting about your personal interests might be a great way to connect with a patient.
Cory Kemp October 9th
Emily, thanks for your thoughts! I probably didn’t articulate #4 as well as I should have. I don’t find anything wrong with a dentist writing about personal interests on Twitter. I think this can be a great way to relate to patients or potential patients. In tip #4, I was suggesting that dentists avoid tweeting about the mundane moments in their lives – at least under their practice’s umbrella. You may disagree, but I don’t think you’re benefiting your patients in any way by telling them that you’re in the shower, for example. But, ultimately, you’re right, there’s a gray area here.
The Visible Dentist April 16th
Interesting points to consider. I put together my own thoughts on Twitter (and Facebook) for dentists. When you have a moment, check it out.
http://www.thevisibledentist.com/blog/can-twitter-facebook-help-dentists-get-patients/
John Barremore
Houston, TX
Dentist Marketing Solutions August 11th
Why would a dental practice create a twitter account to keep it empty? It seems counterproductive as well as a waste of time and cyberspace.
Practice Cafe September 7th
I totally agree, when starting out on twitter it is all about WHO you follow and not who is following YOU. Too many companies think that it is all about how many followers you can get. However if you have 10 followers but they each have 10k followers and 5 of them RETWEET one thing you say then your tweet instantly reaches 50,000 people.
So the goal should be to share information that will benefit and help the community. The goal is to get people to talk about you in GOOD ways, and provide quality customer service to the ones who are talking poorly about you.
MikeSchinkel November 26th
I agree with Emily too. All are great except #4. I was looking for an article to send to my dentist. Unfortunately I just gave him the advice not to think about Twitter accounts as a “work vs. personal” but instead let people get to know him and like him as a person as well as as a dentist (he is very likeable) because, after all, people buy from people and people looking for a dentist are definitely looking for someone they trust.
Now it is appropriate to have a Twitter account for his practice separate from his individual account, but the practice account should have a corporate voice and doesn’t need to be used very often other than to say things like “Mary Jones just joined out staff as a dental hygienist” and “For the month of December all teeth whitening is 50% off with a dental cleaning.”
Dr Patty McGarry January 10th
Cory I am glad you are on our side! It is really hard to get some of the dental jargon out of our vocabulary Thank you Dr Patty McGarry
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