However, the coolest Wisp feature is the “freshening bead” planted in the center of the toothbrush. Upon contact, the bead releases a fresh liquid that freshens your breath – all without the need for water.

Let’s Get Creative

In the following parody, you’ll learn about a number of creative uses for the new Colgate Wisp. Who knew that watermelon sculpting could be so easy?

What do you think?

Have a creative use of your own for the Colgate Wisp? Share your ideas with other Dental Heroes readers in a comment below. Now, if you’ll excuse me, I have some tires to detail…

Colgate is currently running a sweepstakes and instant win game to promote what they call “Colgate Smile”. Colgate Smile is essentially a website dedicated to sharing your smile photos and stories with others. It’s one big smile party(overdoing the cheese there). Colgate probably describes it much better than I:

As a company that makes smile care products, we realize that the health and appearance of your smile is very important. We want you to live life to the fullest — to be healthy, confident and happy.

So, we have gathered a gallery of smiles and smile stories to show off those significant moments in life – moments of celebration, triumph, passion, encouragement and delight.

How to Enter

Entering is actually pretty easy. To enter, you simply have to register a new profile with Colgate Smile. With a profile, you’ll now have a “home base” each time you visit Colgate Smile. You’ll store all of your personal smile images and stories here. That’s all you need to do to be entered into the sweepstakes.

If you want to be entered into the instant win game you have to:

choose one of the following at ColgateSmile.com: send a photo e-Card, use the SmileStudio Application tell-a-friend feature, or send a slideshow. Or you can click the “No Thanks” link available in any of these options to proceed to playing the Instant Win game.

Prizes

The grand prize for the winning sweepstakes entry is a digital video and photo camera in one and a laptop computer. The prize package is worth $6,000. Winners of the instant win game will be awarded one of hundreds of gift cards from major retailers.

Enter

To register your Colgate Smile profile visit the registration page.

Colgate Total® Advanced Whitening is giving away a trip for four to an exclusive spa resort in Arizona. It’s interesting to me that they didn’t include the name of the spa, but the prize is valued at $10,985. So, it sounds pretty nice.

The prize package includes:

• Round-trip airfare to Tuscon, Arizona
• Two-night stay (double occupancy) at an exclusive spa resort
• Resort spa services
• Daily gourmet meals and snacks
• Full access to the resort’s programs and amenities

Instant Win Prizes

The cool thing about this contest is that Colgate is also offering a slew of instant win prizes, including:

• SpaFinder® gift certificates
• Yoga and Pilates DVD’s
• Subscription to a health or fitness magazine – Magazines.com, Women’s Health magazine
• Healthy/Gourmet food delivered to your door – Homebistro.com
• Colgate Total® Advanced Whitening samples

How to Enter

Entering is actually pretty easy. All that you need to do is enter your e-mail address in the box in the upper right-hand corner of the contest page, and fill out the form on the resulting page. That’s it.

Sweepstakes Deadline

The deadline for the Colgate Healthy Upgrade Sweepstakes is October 2, 2008.

For a complete listing of contest rules, visit the colgate contest page. Good luck!

Take Colgate’s Smile Style Quiz
If you’d like to take an informal, unscientific, but quite entertaining quiz to learn what your smile is telling those around you, then give the Colgate Smile Style Quiz a try. The Smile Style Quiz attempts to tell you if your smile is “sexy, confident or shy”.

I must say, after taking this quiz I was pretty surprised with the results. I was hoping for sexy, but ended up with confident. In fact, according to the quiz I’m a Broadway Star. Who knew? In any event, I wouldn’t put to much weight into this quiz as it’s primarily meant for entertainment purposes and is much too restrictive to provide an accurate reflection of others’ perceptions of you.

For a more accurate analysis, you may want to take a look at a smile analysis story ABC News ran about a year ago with the help of a body language expert.

So, tell me, what do you think your smile says about you?

To receive a brush of your own, complete the steps below.

Steps Required to Receive Free Battery-Powered Toothbrush

1. Take an official form (Download one here) to your next dental visit.

2. At that check-up, ask your dentist to stamp or sign the form.

3. Purchase a Colgate® toothpaste or toothbrush.

4. Send the form (along with one proof of purchase from a Colgate® toothpaste or toothbrush) to Colgate and they’ll send you a free battery-powered tootbrush!

That’s all there is to it. Enjoy your free toothbrush!

The newest enamel-booster to hit the market is Colgate Luminous. Not unlike the other enamel boosters, Luminous promises to reinforce enamel layers which “protects against stains and yellowing” according to their website.

The website also providers the following information for Luminous toothpaste:

* Fluoride Mineral System for strong enamel
* Silica Whitening Technology, for whiter, shinier teeth
* Sparkling gel in brilliant gemstone colors of Aquamarine, Garnet and Amethyst

For answers to your questions regarding Luminous, visit the Colgate Luminous website.

Alternatively, you can buy Colgate Luminous now at Amazon.com.