Great article on an all to often overlooked form of new patient acquisition, particularly the points about calculating the cost of acquiring a patient – too many practices rely on inaccurate ‘human’ reporting, or none at all. Targeting, copy, calls to action…and plenty of other tricks of the trade separate the waste of money campaigns from the PPC ads generating sustainable ROI.
Tip #1 would be to figure out how many patients are needed each month to cover the cost of the PPC campaign.
Reader Comments
Chris Barnard July 16th
Great article on an all to often overlooked form of new patient acquisition, particularly the points about calculating the cost of acquiring a patient – too many practices rely on inaccurate ‘human’ reporting, or none at all. Targeting, copy, calls to action…and plenty of other tricks of the trade separate the waste of money campaigns from the PPC ads generating sustainable ROI.
Tip #1 would be to figure out how many patients are needed each month to cover the cost of the PPC campaign.
Looking fwd to more PPC articles!
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