The following is a guest post by Phil Morgan. If you are interested in guest posting for Dental Heroes, please sign up here.

The attitude and overall feeling of a client can be greatly influenced by the attitude and enthusiasm shown by a dentist or member of the dental team. These qualities are contagious and can lead to much more enjoyable dental experience. After all, there aren’t too many people who really look forward to or feel passionate about a visit to their dentist!

Enthusiasm is Contagious

However, if when they do visit they are met by an enthusiastic team, lead by a dentist who shows passion and pride in what they do, it is more than likely they will be swept along and adopt the very same levels of enthusiasm.

In our practice we feel that the solution is to not bombard all of our clients by telling them constantly how passionate we are, but to demonstrate it each and every day so that it is obvious and almost a pre-requisite for those that visit our website or call into our practice. This is achieved by building a team that cares about the services they offer, a team that is genuine in how they feel about their work and a team that takes pride in helping each and every client. Many clients tell us that this is something that they feel from the moment they first walk in.

Don’t Try to Fake It

Above all, we know that our clients are not stupid and are capable of seeing through any false actions or any of our team pretending to be something that they are not. We speak to all clients using natural language and let our passion for what we do come through naturally – we know that this is something that is impossible to fake.
If passion and enthusiasm is there, it will be impossible for others to not notice it and pick up on it. It will come through in how clients are treated, how the whole team cares for the needs of each and every client and most of all, when they talk about your business. If it isn’t there, it won’t matter how many times you or your team say otherwise, it can’t be faked.

Evaluate Your Passion Level

Now is the time to evaluate your passion and enthusiasm, as well as your teams for the services you provide and for what you do. Go through the pain of asking what your clients think, this will provide actionable feedback you can use to ensure that they next time they visit, they will be leaving feeling as enthusiastic about your business as you and your team are!

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