Although businesses are trying to veer away from the idea of appealing to the emotions of their target market, the fact still remains that an ad campaign which strikes the heartstrings of prospective customers really do work. Creativity may

Communication may not seem that important to a dentist whose work day is filled with countless appointments, but it is a big deal for patients. The difference between having a loyal patient and losing said patient may rest on good communication…

Dr. Smith and I have used this training program over the past 15 years to take a bright, positive, new hire secretary and develop them into a knowledgeable, confident dental office manager.

What if your office manager had the ability to help you manage your practice? Imagine that she could confidently and correctly handle the variety of business decisions that occur throughout your practice…

This is an agreement between an employer and employee that spells out a “healthy” arrangement to assist both parties in parting ways. It is truly a humane and respectful way to treat an outgoing employee and also resolves many

First off, I must state at the onset of this article that any employee that has participated in any illegal activities such as embezzlement or theft, or has contributed to wrong-doings that will clearly be detrimental to you or your practice must be

There are many cosmetic dentists who believe that diagnosing a patient must begin with a close examination of test results and x-rays…

The attitude and overall feeling of a client can be greatly influenced by the attitude and enthusiasm shown by a dentist or member of the dental team…