The following is a guest post by Dr. Ritu Rao of Rao Dentistry. If you are interested in guest posting for Dental Heroes, please sign up here.

Fact: Most Dental Practice Facebook Pages are Boring

In a recent post, you may have read that the having a Facebook page for a dental practice is a definite yes.

Sadly, several of the dental Facebook pages I’ve come across can only be described in two words.

BO-RING.

If you are trying to get your audience (which includes your patients) to be more familiar, interested and engaged with your practice, do you really think they want to see all those clinical photos with retractors and words like “mesio-distal”?

No way.

Turn them off and you may not get a second chance to turn them on.

But, you might ask, why even bother?

What’s in it for you, to either make the time and put in the effort, or pay someone to do it?

1. Social media is mainstream

To begin, social media is mainstream and it’s here to stay. It is fast becoming the primary way people are interacting online today. We all know that word-of-mouth referrals is the best advertising for our practices; so think of social media as its online version.

2. Your practice will be more dynamic

Secondly, a Facebook page adds another dimension to your business persona. To your current patients or to future ones, a website may only offer static content. But with other elements such as a blog, a YouTube page and a Facebook page, your practice becomes a more dynamic entity.

3. Your patients can engage on more personal level

Thirdly, prospective patients researching online may click on your website and view your practice as a business alone. That can be perceived as somewhat impersonal (depending on the quality of your website). Adding a Facebook page can allow you to show your practice’s more personable, and personal, side. This gives you one more area to stand out from every other dentist on your block. Click.

4. Enhances your brand

Fourth and lastly, your page (in combination with other elements) expands your personal branding and, unless it’s changed its formula again, Google likes you a little more. And everyone wants Google to like them.

Now that you have the highlights, what are you waiting for?

I do have one request though.

If you decide to set up a Facebook page, please . . . . no pictures with retractors.

Your Thoughts

Does your dental practice’s Facebook page rock? If so, leave your url in a comment below and tell us why it rocks.

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