
A couple months back, Crest launched a catch-phrase contest to find a catch-phrase for their Whitening Expressions line of toothpaste products. With Emeril’s help, Crest solicited the general public to submit their catch-phrase ideas to Youtube. The winner would win $50,000. If you’re interested, here’s my original Whitening Expressions Catch-Phrase Contest Post.
Crest has just announced a winning entry and posted it to their website. The $50,000 winner is Lee, from Statesville, North Carolina. He won with the catch phrase “FanTaste-ic”. I have to say, I personally liked a number of entries better than this one, but, hey I’m not the judge. You can watch the winning entry on Crest’s Contest Page.
Your Thoughts
What did you think of the winning entry? Did you submit an entry? If so, post the Youtube url for everyone of us to check out.