One of the questions asked often is: “I already have a Profile page on Facebook, do I really need a Facebook Business Page?” That’s sort of like the question (in dentistry) “Do I really need to floss?”…

I could hardly believe my eyes! I’d read about it, discussed it, reviewed it, even posted about it, but I had never actually seen it “up close and personal”… A staff member posting a negative post about their position in the dental office…while at the office!

Many dental practitioners today have started to realize that, in order to build a stronger connection to their patients, social media platforms may now be the place to be…

Sure you’ve heard of Foursquare and other similar services and games that allow you to “check in” at a certain location, post your whereabouts to your or accounts, and earn prizes for doing so…

In this post, we’re going to provide some quick tips for doing the same with another major player in the local search market, Yelp. If you’re not familiar, Yelp is similar to the online version of the Yellow Pages…

The following is a guest post by Livvie Matthews. If you are interested in guest posting for Dental Heroes, please sign up here. Social media allows for something that’s never been available to businesses using traditional marketing in the past. Social media allows you to connect…to talk…to create…an ongoing dialogue with your target audience! Unlike [...]

It will come as no surprise to dental professionals that people who have a good experience with a product or service will want to tell their friends and colleagues about it…

Back in early September I put together a list of 30 dental pros I follow on Twitter (Part I). I’ve found following and interacting with these wonderful dental minds to be quite fruitful, and hope that you’ve had a chance to develop a relationship with some of them as well. Since I released that post, [...]