The following is a guest post by Livvie Matthews. If you are interested in guest posting for Dental Heroes, please sign up here. Social media allows for something that’s never been available to businesses using traditional marketing in the past. Social media allows you to connect…to talk…to create…an ongoing dialogue with your target audience! Unlike [...]

It will come as no surprise to dental professionals that people who have a good experience with a product or service will want to tell their friends and colleagues about it…

Back in early September I put together a list of 30 dental pros I follow on Twitter (Part I). I’ve found following and interacting with these wonderful dental minds to be quite fruitful, and hope that you’ve had a chance to develop a relationship with some of them as well. Since I released that post, [...]

As a progressive dental professional, you need to take advantage of the communication and networking powers of Twitter. If you’re reading this post, chances are you know this already. What you might not know, however, is that there are a number of mistakes you may be making right now that are preventing your practice from realizing the benefits of Twitter..

More and more people (or Tweople, technically) are making the decision to engage in the Twitter conversation these days. Some people simply join to update friends regarding their daily activities, others use it as a social network, and another group utilizes Twitter for business purposes…