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Do I Really Need A Facebook Business Page?

One of the questions asked often is: “I already have a Profile page on Facebook, do I really need a Facebook Business Page?” That’s sort of like the question (in dentistry) “Do I really need to floss?”…

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9 Areas You Must Address in Your Social Media Policy

I could hardly believe my eyes! I’d read about it, discussed it, reviewed it, even posted about it, but I had never actually seen it “up close and personal”… A staff member posting a negative post about their position in the dental office…while at the office!

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How Dental Practices Can Use Social Media to Connect with Patients

Many dental practitioners today have started to realize that, in order to build a stronger connection to their patients, social media platforms may now be the place to be…

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How the SCVNGR App Can Provide Free Advertising For Your Practice

Sure you’ve heard of Foursquare and other similar services and games that allow you to “check in” at a certain location, post your whereabouts to your or accounts, and earn prizes for doing so…

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What dentists need to know about Yelp

In this post, we’re going to provide some quick tips for doing the same with another major player in the local search market, Yelp. If you’re not familiar, Yelp is similar to the online version of the Yellow Pages…

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How to Create a Winning Social Media Strategy

The following is a guest post by Livvie Matthews. If you are interested in guest posting for Dental Heroes, please sign up here. Social media allows for something that’s never been available to businesses using traditional marketing in the past. Social media allows you to connect…to talk…to create…an ongoing dialogue with your target audience! Unlike […]

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Which of today’s hottest online marketing tools are right for your dental practice?

It will come as no surprise to dental professionals that people who have a good experience with a product or service will want to tell their friends and colleagues about it…

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20 More Dental Pros I Follow on Twitter (PART II)

Back in early September I put together a list of 30 dental pros I follow on Twitter (Part I). I’ve found following and interacting with these wonderful dental minds to be quite fruitful, and hope that you’ve had a chance to develop a relationship with some of them as well. Since I released that post, […]

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