If you aren’t familiar with Google Places (Formerly Google Local Search), then have a look at a post I wrote not long ago which provides a good overview: Why you should be using Google Places. Add or Claim Your Listing Google Places provides an easy way for you to drive targeted traffic to both your [...]

The following is a guest post by Livvie Matthews. If you are interested in guest posting for Dental Heroes, please sign up here. Social media allows for something that’s never been available to businesses using traditional marketing in the past. Social media allows you to connect…to talk…to create…an ongoing dialogue with your target audience! Unlike [...]

Back in April, Google officially re-branded Google Local Search as Google Places Google Places.

Why the rebrand? There are a couple of motivations as I see it..

When dental practices take on the investment of savvy, effective marketing, rarely does the vision go beyond the goal of getting more new patients. The problem with this is if you are not prepared for the influx of new patients…

Creating a Web site is the single most important marketing tool you could and should have for your practice. It is no longer if you should have a Web site, but rather what you should put on your site. Web sites validate you as a “real” business.

Welcome to 2010. Direct Mail, Newspaper Ads, and other traditional forms of advertising are continually becoming less effective. Gone are the ways of the past – consumers now have unlimited content available to them right at their fingertips, online.

It will come as no surprise to dental professionals that people who have a good experience with a product or service will want to tell their friends and colleagues about it…

The following is a guest post by Millennium Dental. If you are interested in guest posting for Dental Heroes, please sign up here.

For medical and dental professionals, new patients are the lifeblood that keeps their practice running smoothly. Returning patients are, of course, a tremendous asset as well, but without a steady flow of new patients, most practices can’t afford to stay afloat – especially in today’s

What’s the easiest way to bring in new patients? Referrals? Nope. Direct marketing? Nope. Believe it or not, the easiest way to bring in new patients is signage…

Do you know what your patients are saying about your dental practice online? How about ex-employees or your competitors? Are they singing your praises or running your name through the mud? Either way, you probably want to know, right?…

Imagine if you could create an experience that turns a patient into a raving fan, and the people she refers to the practice ask for the same experience. Now, you are creating a culture. The beauty of creating a culture of raving fans is that it is completely in your control, and for the most part – FREE!

An important component to any effective branding campaign is a great logo. You’ve probably noticed that most dental logos look alike – creating little or no differentiation from one practice to the next. Sure, the logo is only one way you can differentiate yourself from the competition. However, you have to consider that potential patients [...]