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6 Newsletter Marketing Tips for Your Dental Practice

Newsletter marketing may seem easy, but many dental practices don’t achieve the success they seek in terms of new and repeat patients. I have been helping dentists successfully market their practices with newsletters for decades. Here are six tips…

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Pay Per Click(PPC) Advertising for Dentists: An Introduction

Pay Per Click advertising(PPC) is a website traffic generation strategy used by dentists and professionals alike. PPC holds many advantages but also has its drawbacks. If you are a dentist just starting out with a new website or have an established

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7 Offline Marketing Methods for Your Dentist Office

Most dentists today need to focus on online marketing, which is logical, but offline marketing can also be extremely important. There are many forms of offline marketing that have worked for years and still work today…

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The Importance of Link Building for Dental Websites: Part II

With the background from Part I of this article, in mind, I can now tell you that Link Building is the process by which you try to get other websites to link to your website…

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The Importance of Link Building for Dental Websites: Part I

Having a website for your dental office is a critical aspect of growing your practice — but a dental website is only a benefit if people can actually find it on the Internet…

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Dental Marketing Fundamentals – The Preplanning Stage

Armed with the fact that dentistry is a business, it is important to then treat its functioning, its planning and its benchmarking as such. The first thing that a dental practice must do…

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Dental Marketing Strategies: Loyalty Marketing

In the service industry, loyalty may never be coerced, only earned. This is especially true in a dental practice…

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Are the Yellow Pages Still a Viable Advertising Option?

It’s that time of year – in the last 10 days I’ve received 2 different yellow pages directories found lying on my doorstep. Yellow pages advertising used to be the primary focus of my marketing budget…

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