The following is a guest post by Millennium Dental. If you are interested in guest posting for Dental Heroes, please sign up here.

For medical and dental professionals, new patients are the lifeblood that keeps their practice running smoothly. Returning patients are, of course, a tremendous asset as well, but without a steady flow of new patients, most practices can’t afford to stay afloat – especially in today’s

What’s the easiest way to bring in new patients? Referrals? Nope. Direct marketing? Nope. Believe it or not, the easiest way to bring in new patients is signage…

Do you know what your patients are saying about your dental practice online? How about ex-employees or your competitors? Are they singing your praises or running your name through the mud? Either way, you probably want to know, right?…

Imagine if you could create an experience that turns a patient into a raving fan, and the people she refers to the practice ask for the same experience. Now, you are creating a culture. The beauty of creating a culture of raving fans is that it is completely in your control, and for the most part – FREE!

An important component to any effective branding campaign is a great logo. You’ve probably noticed that most dental logos look alike – creating little or no differentiation from one practice to the next. Sure, the logo is only one way you can differentiate yourself from the competition. However, you have to consider that potential patients [...]

It’s no secret that the internet represents a great opportunity for dentists to capture new patients. As internet usage continues to increase, this opportunity will become even more lucrative. However, most dentists are unaware of how to properly position their website to capture these new patients…

Back in early September I put together a list of 30 dental pros I follow on Twitter (Part I). I’ve found following and interacting with these wonderful dental minds to be quite fruitful, and hope that you’ve had a chance to develop a relationship with some of them as well. Since I released that post, [...]

With over 5 years of experience as a web designer/developer, I’ve developed an intimate knowledge of web site “best practices”. Over the years, the most common mistake I see people make is thinking that simply having a web presence is enough. They take the “if you build it they will come” approach. Back in the 90’s that may have worked…

As a progressive dental professional, you need to take advantage of the communication and networking powers of Twitter. If you’re reading this post, chances are you know this already. What you might not know, however, is that there are a number of mistakes you may be making right now that are preventing your practice from realizing the benefits of Twitter..

There is no doubt that today’s economy has had a profound effect on industries across the board. Consumer spending is way down due to heightened unemployment, salary cuts and the housing crisis…

More and more people (or Tweople, technically) are making the decision to engage in the Twitter conversation these days. Some people simply join to update friends regarding their daily activities, others use it as a social network, and another group utilizes Twitter for business purposes…

Most of you are probably familiar by now with the Oral Healthcare Can’t Wait™ Awareness Campaign spearheaded by the Dental Trade Alliance in early July. If you’re not yet familiar, the Oral Healthcare Can’t Wait™ Awareness Campaign is an industry-wide initiative to warn consumers about the risks of postponing regular checkups and neglecting recommended treatments in this down economy.