After a career in advertising and marketing, William Esteb was introduced to chiropractic in 1981 and went on to create a variety of natural health patient education resources and websites. He is the author of 10 books that explore the doctor/patient relationship from the patient’s point of view. He is co-founder of Perfect Patients, with more than 1500 chiropractor clients, as well as co-founder of Smile Marketing, a dental website service company that provides interactive websites for dentists.