Your point about this post just being the tip of the iceberg is spot on. As you and I know, proper design, usability, seo, etc. are very involved animals. My intent is to put the puzzle together for Dental Heroes readers a few pieces at a time.

Thanks for your thoughtful comment, and thanks for stopping by!

Your point on broken links reminded me of the major drawback to CMS websites (content management system). CMS websites allow the user, in this case a dental practice, to insert his or her own content, pictures and pages into a framework; in short, the user creates his or her own website based off a basic structure that they purchase. CMS is very flexible as the user can control their entire site and make as many changes as necessary. However, the freedom is also the drawback; without professionally trained designers and developers, one may never know if his or her site is built properly. No one is there to check for broken links or for faulty coding or design. No one is there to do the job of a web designer and web developer.

Your great points on dental website necessities are only the tip of the iceberg. There are so many components, both front-end and back, that require tender loving care to create a dynamic and successful internet campaign. I look forward to reading more!

Thanks

Laura G Atkinson