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9 Areas You Must Address in Your Social Media Policy

I could hardly believe my eyes! I’d read about it, discussed it, reviewed it, even posted about it, but I had never actually seen it “up close and personal”… A staff member posting a negative post about their position in the dental office…while at the office!

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How to Launch an Effective Dental Ad Campaign

Although businesses are trying to veer away from the idea of appealing to the emotions of their target market, the fact still remains that an ad campaign which strikes the heartstrings of prospective customers really do work. Creativity may

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When and How to Communicate with Dental Patients

Communication may not seem that important to a dentist whose work day is filled with countless appointments, but it is a big deal for patients. The difference between having a loyal patient and losing said patient may rest on good communication…

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How to Train Your Dental Office Manager

Dr. Smith and I have used this training program over the past 15 years to take a bright, positive, new hire secretary and develop them into a knowledgeable, confident dental office manager.

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A Well-Trained Dental Manager is Priceless

What if your office manager had the ability to help you manage your practice? Imagine that she could confidently and correctly handle the variety of business decisions that occur throughout your practice…

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How to Dismiss a Dental Employee with Dignity – Part II

This is an agreement between an employer and employee that spells out a “healthy” arrangement to assist both parties in parting ways. It is truly a humane and respectful way to treat an outgoing employee and also resolves many

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How to Dismiss a Dental Employee with Dignity – Part I

First off, I must state at the onset of this article that any employee that has participated in any illegal activities such as embezzlement or theft, or has contributed to wrong-doings that will clearly be detrimental to you or your practice must be

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