Creating a Web site is the single most important marketing tool you could and should have for your practice. It is no longer if you should have a Web site, but rather what you should put on your site. Web sites validate you as a “real” business.

Practices without Web sites are missing out on numerous opportunities to attract patients surfing on the Web in an effort to find a dentist. In addition, referrals from existing patients will often fall flat if the prospective patient goes to the Internet to find you and you are missing.

Now that you are moving forward and developing a practice Web site, here are 10 things we at Jameson believe you should consider when building your site:

10 Powerful Tips

1. Make the text “you” focused and action oriented instead of doctor oriented.

2. Use testimonials and photos of your own patients in lieu of stock photography.

3. Use non-retracted smile and portrait photos of your work.

4. Put your contact information on every page in an easy to find place.

5. Put photos of patients on the home page.

6. Place the doctor and team photos on the “Meet Your Team” page.

7. Showcase your practice with a photographic tour of your office. Create it so you can update it frequently.

8. Have a map to your location.

9. Develop the site so that it can be search engine optimized.

10. Have a tracking mechanism tied to your site so you can see the actual success of it.

Build, market, and track a great site so that you can take your practice to the next level! First focus on getting the site you want and need. Building an amazing site is an exciting experience and so rewarding when your patients rave about it. It will be even more rewarding when you see your new patient numbers and case acceptance rise because you have created the right message that you carry through your entire practice!

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